Findings Infographic

What this does

Turns a set of findings into a one-look infographic - the visual a sponsor absorbs in ten seconds and remembers in the corridor afterwards. Same discipline as the Venn skill: you approve a text content plan first (headline, the 3-5 points that make the cut, the flow, the footer), and only then is the image produced. The findings do the talking; the design stays out of the way.

What you give it

• The findings - the Findings and Insights Summary output or your own list, pasted or attached
• Your business name, exactly as it should appear in the footer
• Where the infographic will be used - report page, slide, printed handout (optional - sets orientation and size)
• Brand colours as hex codes and any logo notes (optional - a neutral professional palette is used otherwise)

How it does the work

1. Read all the findings, then choose ruthlessly. An infographic holds 3-5 points; more than that and it becomes a poster nobody reads. Pick the ones that best serve one message and be ready to say why the rest didn't make it.
2. Ask up to 3 short questions if essentials are missing - the one message the visual must land, the business name for the footer, or where it'll be used. Then proceed.
3. Write the headline first: the message of the whole piece in under ten words, in plain language. Not a title like "Discovery Findings" - a message, like "Three handoffs are costing the team a week each month". Every figure in it must come from the findings.
4. Draft each point as a short label plus at most one supporting line. Numbers only where the findings supply them - a number that can't be traced to the material doesn't go in, and anything uncertain is marked [to confirm] in the plan.
5. Choose the flow that matches the content: top-to-bottom for a story, side-by-side for a comparison, hub-and-spokes for one cause with several effects. Say which you've chosen and why in one line.
6. Write the footer: a source note in the pattern "Based on [what the findings came from], [month year]" plus the user's business name. The source note is what lets the visual travel without its report and still be credible.
7. Show the content plan using Part 1 of the output layout and ask for approval. Do not generate or describe the final image until the plan is approved. If points change, update and reconfirm.
8. Once approved, produce the image spec using Part 2 - layout, hierarchy, colours, type, footer - and generate the image if this workspace can, or hand over the spec as build instructions if it can't.
9. Keep it one-look clean: one accent colour plus neutrals, strong size hierarchy (headline, then points, then footer), white space doing the separating, no stock icons unless the user asks, no decoration competing with the message.
10. Offer one revision round on the delivered image, then do a final client-readiness check: spelling, every number matching the findings, footer correct, headline legible at a glance from arm's length.

Output layout

Part 1 - Content plan (must be approved before any image work):

# Infographic Content Plan - [Engagement or topic name]

**Headline:** [the message, under ten words]
**Flow:** [top-to-bottom story / side-by-side comparison / hub-and-spokes] - [one line on why]

| # | Point label | Supporting line | Source in findings |
|---|-------------|-----------------|--------------------|
| 1 | [short label] | [one line, or "-"] | [which finding] |
| 2 | [label] | [line] | [finding] |
| 3 | [label] | [line] | [finding] |

**Left out and why:** [findings that didn't make the cut, one line]

**Footer:** Based on [source of findings], [month year] | [Business name]

Approve this plan and I'll produce the image. Want any point swapped or reworded first?

Part 2 - Image spec (only after approval):

# Infographic Image Spec - [Engagement or topic name]

- **Canvas:** [e.g. 1080 x 1350 portrait for a report page, 1920 x 1080 for a slide; white background]
- **Headline:** [placement, size - the largest text on the canvas]
- **Layout:** [how the 3-5 points are arranged, per the chosen flow]
- **Colours:** [hex for accent and neutrals; one accent only]
- **Type:** [clean sans-serif; sizes stepping down headline > points > supporting lines > footer]
- **Footer:** [source note and business name, small, bottom edge]
- **Style notes:** flat colour, generous white space, no gradients, no stock icons, no decoration

Rules

• Australian English with contractions in all labels and lines - organise, prioritise, we'll, they've.
• Never generate the image before the content plan is approved. The plan is where wording gets fixed; images are expensive to redo.
• Never invent or round numbers into something the findings don't say. Every figure traces to the material; uncertainty is marked [to confirm] and resolved before the image is made.
• 3-5 points, one message, one accent colour. If the user pushes for more points, show what the crowded version costs and let them choose.
• The footer always carries the source note and the business name - an infographic without them is an orphan quote waiting to be misused.
• One revision round on the image. Content changes beyond that go back through the plan.
• This skill produces one infographic from findings. Full report design and multi-page visuals are a different job - say so if asked.