550 documents. One new brand.
11 minutes.

The job that lands on the person with the least time

You know the moment. The new brand launches - new logo, new colours, real excitement. The website flips over in a day, the email signatures update themselves, and then it arrives: the org-wide internal groan as everyone realises someone has to update every template.

Policies, procedures, training packs, proposals. Hundreds of Word files and PDFs, every one of them wearing the old colours, the old fonts, the old logo on the header of every page. We've watched this play out on real projects across government, higher education, and corporate delivery - the job never gets a budget line because "it's just find-and-replace", and then it quietly consumes weeks of somebody's working life.

The same pain shows up in two other places: buying a template kit that arrives in someone else's brand, and adopting a framework or policy set that needs to look like it belongs to your organisation. Different trigger, identical grind.

Scale that to a realistic enterprise library of 500+ documents and you're into serious money, delivered slowly, with human error sprinkled through the output. And it's not anyone's real job - it's displacement work. The admin isn't doing their actual role, the marketing coordinator isn't doing theirs, and six weeks later documents in the old brand are still turning up in meetings.